In a YouTube video uploaded Thursday morning, Mike Rowe, the host of a popular cable TV series, Mike Rowe Live, announced that his fundraising video from 2015, “Santa’s Gotta Dirty Job,” would be released on iTunes the following day. Within just four hours, the song, which includes the lyrics “Santa can die and I’ll still be glad to be my 12th digit,” has amassed more than 850,000 views on YouTube, prompting Rowe to thank fans in a tweet.
My first day as a solo songwriter, and I just watched my song go #1 on the music app store! Thank you all! By the way, this is a picture of me and my songwriter/producer Richard Darling at Sound Stage 1 on two different dates! I’m going to have to grow a beard now. pic.twitter.com/e9p0iluSJ0 — Mike Rowe (@mikerowe) November 30, 2018
In the video, Rowe claims his goal was to raise $10,000 for a children’s charity. Through fundraising websites and promotions like this one, Rowe has amassed more than $170,000, and over the past five days, the song was also streamed millions of times, according to Butler.
Rowe started working on the song in January 2015, when he had a failed attempt at making a Christmas album that featured country singer Johnny Cash. Rowe reached out to Darling, a musician and songwriter, and the rest is history.
Since then, “Santa’s Gotta Dirty Job” has become a viral success for Rowe, who also has had country songs appear on country radio.
“I think you guys are incredible for the love and support you have showered on me,” Rowe told his fans in the video. “And I always want to share it with you guys!”